URBAN ROOTS

Privacy Policy

Last updated: September 23, 2026

This policy covers information handled by Urban Roots Properties LLC (URP), Urban Roots Home Solutions LLC (URHS), and the URHS HomePath Home Ownership Success Program when you use our websites, contact us, ask about a property or service, enroll in a program, submit documents, or pay an invoice. References to “Urban Roots,” “we,” and “us” mean the entity providing the service you requested.

Information we collect

We collect information you provide, including your name, contact information, property address, inquiry, project details, photos, messages, appointment requests, and documents. For property, buyer, HomePath, and service requests, this can include income and employment information, housing history, identification, household information, and information needed to assess eligibility or perform the requested work. For 1099 subcontractor intake, it can include business identity, qualifications, insurance, tax, and assignment records. Our websites and communications may collect basic device, browser, cookie, analytics, call, and SMS consent information.

How we use it

We use information to answer inquiries; manage properties, consultations, repairs, education, HomePath participation, and 1099 assignments; review applications and documents; schedule and deliver services; send requested updates; prepare contracts and invoices; receive payments; verify accounts and prevent fraud; keep business records; protect people and property; and meet legal obligations. Submitting information does not guarantee a property, program approval, financing, or service.

Payments and financial information

For consultations, education, property services, and other approved charges, we may send invoices or payment links through Stripe and our connected CRM. Stripe and participating banks or payment networks process payment-card and bank-account details, payment authentication, account ownership checks, refunds, and payouts as applicable. Urban Roots may receive transaction status, amount, dates, customer and billing details, and limited payment-method information needed for records and support. Do not send a full card number or bank credentials by text or email. We do not intentionally keep full card numbers or online-banking passwords in our CRM. Financial, income, identity, and account-verification documents that you separately submit for a property or program may be retained in the applicable business record.

Sharing and service providers

We do not sell personal information or give it to unrelated third parties for their marketing. We share information only as needed to provide the requested service: with our CRM, website, communications, document, and payment providers (including HighLevel and Stripe); banks and payment networks; authorized personnel, owners or agents, and assigned 1099 subcontractors where the work requires it; and professional advisers. We may also disclose information when required by law, to prevent fraud or harm, to protect legal rights, or in a lawful business transfer. These providers and recipients may be third parties and handle information under their own applicable terms and privacy notices.

Text-message privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Sharing with providers or subcontractors that support our messaging and customer service is permitted. Text-message opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

Calls, texts, and email

If you contact us, we may retain the conversation and use it to respond and manage your request. If you voluntarily opt in, we may send service and property updates, appointment details, work-order messages, secure upload links, and other messages covered by your consent. Marketing messages, if offered, require the applicable separate consent. Consent to texts is not a condition of purchase. Message frequency varies; message and data rates may apply. Reply STOP to opt out of texts or HELP for help. You can also contact us to change your communication preferences.

Storage, security, and retention

Urban Roots operates in the United States and does not intentionally create or maintain its own separate copy of customer records outside the United States. We cannot promise that every connected provider stores or processes information only in the United States: Stripe, HighLevel, and their service providers may process or transfer information in other countries under their applicable terms. We use reasonable access controls and security practices. No electronic system is completely secure. We keep records for as long as needed for the stated purposes, contracts, disputes, fraud prevention, and applicable legal or tax requirements, then delete or deidentify them when appropriate.

Your choices and requests

You may ask us to review, correct, or delete information we hold about you, subject to identity verification and records we must keep. You can decline optional information and communications, although that may limit our ability to respond or provide a requested service. Browser settings may limit cookies, but some site features may not work as expected.

Other websites and updates

Links to other websites or services are governed by those providers' policies. We may update this policy as our services or practices change. The current version and its updated date will be posted on this page.